In order for a Facebook page to provide a meaningful return on investment, Facebook page managers need to do 3 things: reach a meaningful number of the right people, engage with them in meaningful ways that deepen your relationship, and capture data so that you can continue to cultivate your relationship over time.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1g3wrSz
via Social Media Today - The world's best thinkers on social media http://ift.tt/1g3wrSz
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