YouTube shouldn’t be viewed solely as a video publication platform. It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network. The staggering amount of content that is consumed on YouTube is a major reason why businesses and brands are drawn to the platform, but there is a lot you can do for sociability.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1gsrHMf
via Social Media Today - The world's best thinkers on social media http://ift.tt/1gsrHMf
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