Brand marketing means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However, in today’s workplace and at today’s speed of business, maintaining a commitment to stay the course is more complex and difficult than it has been in the past.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1prgR8P
via Social Media Today - The world's best thinkers on social media http://ift.tt/1prgR8P
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