Fictional Characters on Social Media: Should Your Brand Have One?

As social media marketing evolves, some brands are beginning to take the idea of a company voice to the next level by featuring characters and mascots on their Facebook, Twitter and other social pages. But how do you know if a social media character is right for your own brand?

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via Social Media Today - The world's best thinkers on social media http://ift.tt/1ggBe7u