Love them or hate them every social media marketer worth his/her salt understands the importance of the call-to-action. We know from testing that users are more likely to act on a post when prompted to do so, making the CTA a necessary evil when chasing the all important engagement metric.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1jhDzyn
via Social Media Today - The world's best thinkers on social media http://ift.tt/1jhDzyn
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