Looking at the Yellow Pages effect through a modern day lens, one could even say that the Yellow Pages was the original search engine, as it provided a centralized means of search and discovery for countless millions of consumers. The utility and ubiquity of the Yellow Pages guaranteed its role as an essential element of the US commercial paradigm.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1joRN0l
via Social Media Today - The world's best thinkers on social media http://ift.tt/1joRN0l
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