SXSW: What Social Media Analytics and Data Can't Tell You

The overall hypothesis was: Does more social media activities equal more donations? Active social media users have been labeled by nonprofits as “Charity Slackvists.” It refers to someone who does something for a charity online that requires minimal personal effort such as changing your Facebook status update.

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via Social Media Today - The world's best thinkers on social media http://ift.tt/1i2ddRH