Peterborough Social Media

What March Madness Can Teach You About Managing Your Business

The excitement of March Madness is all well and good, but what does it have to do with managing your business? Well, here’s the thing: Basketball is a lot like life. Just like in the real world, it takes a lot of skill and hard work to succeed on the hardwood.

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Brand Marketing: Making a Mark Effectively

Brand marketing means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However, in today’s workplace and at today’s speed of business, maintaining a commitment to stay the course is more complex and difficult than it has been in the past.

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How to Humanize Your Emails to Make a Real Impact

Email is boring, time consuming and heavily distracting. I would say 10% of the emails I receive are relevant (i.e. clients, staff, prospects, etc.). The rest are social media notifications, promotions or junk emails. Moving to Google Apps has helped cut out most of the junk thankfully.

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The Reemergence of QR Codes

QR (quick response) codes were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button.

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Grammar Mistakes Can Ruin Your Content Marketing

Informal writing with a casual tone is appropriate for many of our content marketing products such as blogging and social media. But, no matter how lenient the rules have become, there are some grammar mistakes that are never appropriate and can make your content appear sloppy.

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Amp Up Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform. It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network. The staggering amount of content that is consumed on YouTube is a major reason why businesses and brands are drawn to the platform, but there is a lot you can do for sociability.

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Three Practical Strategies for Boosting Awareness and Credibility with Guest Posting

Despite ongoing changes to Google, guest posting remains as a highly effective strategy for establishing credibility. Whether you are a coach, consultant, small business or corporation, guest posting offers a proven, low-cost way to share expert views and ideas with your target audience.

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