Ekaterina Walter, Co-Founder and CMO at Branderati, recently met with me to share how companies can tap into their customers’, employees’, and partners’ passion about their brand to create a personal connection with a larger audience. Watch this video interview to see what she had to say.

via Social Media Today - The world's best thinkers on social media http://ift.tt/OgDDo5
via Social Media Today - The world's best thinkers on social media http://ift.tt/OgDDo5
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