Stress your marketing automation and CRM tools to get the data you need, then whip your marketing and sales team in shape so they leverage that data into more sales, larger profits and happier customers. Moneyball for marketers isn’t relatively a new concept; just branded differently.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1nfp9VA
via Social Media Today - The world's best thinkers on social media http://ift.tt/1nfp9VA
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